🐾 LAUNCHING SOON · iOS & ANDROID

One pass for your pup's whole world

Health, matchmaking, community and care — Furmi brings everything your dog needs into one warm, intelligent app.

Free at launch · App Store & Google Play
12,000+ pups already in line
EVERYTHING IN ONE APP

Built around your dog's day

From morning care reminders to evening zoomies at the park — Furmi quietly takes care of the details.

AI care concierge

A smart calendar that knows when the rabies booster is due, when flea season starts, and when it's time for a de-shed groom.

Sound emotion AI

On-device AI listens for barks and whines and tells you how your pup really feels — with a trainer routine when they need help.

Growlr matchmaking

Swipe, match and preview your future litter. Pedigree-verified profiles for serious breeders — and the cutest feature we've ever shipped.

A warm community

A positive-only feed written in your dog's voice. Paw-ups and warm hugs, never judgement. See which friends are at the park right now.

Activity & breed alerts

Connects to your tracker and compares activity to your dog's breed baseline — gentle heads-ups before small things become big ones.

Services & Pawgress Star™

Book vetted groomers, vets and trainers in two taps. Positive-reinforcement courses grow your pup's behaviour stars.

💘 OUR FIRST LIVE FEATURE

Growlr — matchmaking for pedigree pups

Swipe through health-screened, pedigree-verified dogs nearby. When you both wag, it's a match — and our Puppy Preview shows what your future litter could look like. 🐾

Get early access
Woof!
Biscuit 3
Golden Retriever · 2 mi · AKC Reg.
FROM THE PACK

Dogs are already talking

Well — their humans are. Here's what early testers say about life with Furmi.

"The sound emotion alert caught Momo's separation anxiety two weeks before we'd have noticed. The trainer video actually worked."

Momo's mum
Pomeranian · early tester

"We matched with a champion-line girl 4 miles away on Growlr. The Puppy Preview sold us instantly — and the real litter looked just like it."

Rosie's family
Golden Retriever · breeder

"The care calendar just quietly works. Flea dose, booster, groom — I haven't missed one since. And the community is so wholesome it hurts."

Kai's dad
Siberian Husky · early tester
12k+
pups on the waitlist
98%
would recommend
4.9★
early tester rating

Be first in line

Join the waitlist and get early access when Furmi launches — plus founding-pack perks for your pup.

🎉 You're in! We'll bark when it's your turn.
Free at launch · iOS & Android · no spam, ever
QUESTIONS

Frequently asked

When does Furmi launch? +

We're rolling out to the waitlist in waves, starting with Growlr matchmaking — our first live feature. Join the waitlist and we'll bark when it's your turn.

Is Furmi free? +

Yes — Furmi is free at launch, including the care calendar, community and Growlr. Premium AI features (like 24/7 sound monitoring) will be part of an optional subscription later.

How does the sound emotion AI work — is it private? +

All audio is processed on your phone, on-device. Nothing is recorded or uploaded. With your permission it can listen in the background and flag how your dog feels — that's it.

What is Growlr exactly? +

Growlr is Furmi's pedigree matchmaking feature: swipe through health-screened, kennel-registered dogs nearby, match when you both like each other, and preview your future litter with Puppy Preview.

Which activity trackers do you support? +

We integrate with mainstream pet trackers (FitBark and friends) and compare your dog's movement to their breed baseline to send gentle anomaly alerts.

Cats? +

Dogs first — cats are on the roadmap. The fox-shaped logo stays either way. 🦊