Furmi is where 12,000+ waitlisted dog parents will manage care, book trusted services and discover pet-friendly places. Launch partners get featured first — free.
Pet parents book, rebook and discover through the app. Launch partners are featured first with a verified badge — free before launch.
Booster reminders and AI health alerts send parents to a vet at the exact moment they need one — same-day bookings, verified badge, zero ad spend.
Seasonal nudges — de-shed season, flea treatments, nail trims — turn into two-tap bookings. Reviews and “thanks” build local trust fast.
Pawgress Star™ recommends your classes exactly when a dog's behaviour scores call for them — and sound-emotion alerts link straight to your routines.
Every dog's profile shows the places they've been — social proof that travels. Launch partner venues are first on the map when Dine Out reservations launch.
Furmi isn't another ad channel — it routes real demand to you at the exact moment a pet needs your service.
When the app flags a due booster, shedding season or an anxious pup, it recommends nearby partners — you get found at the moment of need, not by bidding on ads.
Two-tap bookings, automatic reminders and rebooking nudges built into the pet's care calendar — repeat visits without you chasing anyone.
Each booking comes with a pet report — health log, vaccine status, activity trend, mood and behaviour notes — so visits start prepared, not from scratch.
A verified profile, star ratings and public “thanks” from pet parents — trust that compounds locally and puts you above unverified listings.
Launch partners appear first on the services map and in “places been” on pet profiles — discovery that travels from dog to dog, friend to friend.
No tech integration, no subscription, no upfront cost — list your services, prices and hours and start taking bookings. We only earn when you do.
Pet parents track care, activity and mood in Furmi every day — and it's turned into a clear pet report that arrives with each booking, so you know the dog before they walk in.
A smart calendar that knows when the rabies booster is due, when flea season starts, and when it's time for a de-shed groom.
On-device AI listens for barks and whines and tells you how your pup really feels — with a trainer routine when they need help.
Swipe, match and make friends with pups around the world — playdates nearby, pen pals far away, and Puppy Preview for the matches that go further.
A positive-only feed written in your dog's voice. Paw-ups and warm hugs, never judgement. See which friends are at the park right now.
Connects to your tracker and compares activity to your dog's breed baseline — gentle heads-ups before small things become big ones.
Book vetted groomers, vets and trainers in two taps. Positive-reinforcement courses grow your pup's behaviour stars.
Swipe through friendly pups near and far. When you both wag, it's a match — playdates, pen pals or true love. And Puppy Preview shows what a future litter could look like. 🐾
Well — their humans are. Here's what early testers and launch partners say about Furmi.
"The sound emotion alert caught Momo's separation anxiety two weeks before we'd have noticed. The trainer video actually worked."
"We matched with a champion-line girl 4 miles away on Growlr. The Puppy Preview sold us instantly — and the real litter looked just like it."
"Furmi sends us clients at exactly the right moment — a sound-emotion alert flags separation anxiety, and our workshop is one tap away. Best channel we have."
Join free before launch — verified badge, featured placement, and first access to 12,000+ local dog parents.
Nothing — launch partners join free and stay featured. After launch, standard listings remain free and we take a small fee on completed bookings. No subscriptions, no ad auctions.
Pet parents pick a day and time in two taps; you confirm by email or from a simple dashboard. Reminders and rebooking nudges are automatic — the app keeps clients coming back.
For trainers: when a dog's behaviour scores suggest help — say, separation anxiety flagged by sound-emotion AI — Furmi recommends your positive-reinforcement classes at that exact moment.
A verified place page, appearances on pet profiles (“places Rosie's been” — social proof other parents browse), and first placement when pet-friendly reservations go live.
No. A profile with your services, prices and hours is enough to start taking bookings. Calendar and POS integrations come later, and they'll be optional.
We're rolling out to the waitlist in waves. Launch partners are onboarded ahead of public launch so your profile, reviews and placement are ready on day one.